ANNA Money has secured a £10 million debt funding deal as it prepares for a major shift in UK tax reporting requirements for the self-employed.
The London-based fintech, founded in 2017, offers business owners an integrated platform covering accounts, invoicing, payroll, taxes and administrative services. The new funding comes as the UK government prepares to expand its Making Tax Digital programme, which will require many self-employed workers and landlords to use digital software for tax reporting.
The policy change, known as Making Tax Digital for Self Assessment, will mandate digital record-keeping and regular income and expense reporting to HMRC. From next year, around 850,000 self-employed people and landlords are expected to fall under the new rules, significantly increasing demand for automated accounting tools.
“This funding gives us the firepower to scale at exactly the right moment,” said Eduard Panteleev, co-founder and co-CEO of ANNA Money. He said the regulatory shift is already accelerating interest in software that can simplify compliance and reduce the administrative burden on small businesses.
According to Panteleev, ANNA’s AI-driven systems are designed to transform how accounting services are delivered. “As MTD for Self Assessment comes into force, demand for smart, automated accounting is accelerating fast,” he said. “ANNA’s technology means a single human accountant can work across up to 12,000 businesses, the technology does the rest.”
Funding to support automation and scale
The £10m debt facility has been provided by Flashpoint VC, which focuses on growth debt investments in technology companies. The funding is expected to support ANNA Money’s continued investment in automation, infrastructure and product development as it scales to meet regulatory-driven demand.
Flashpoint Growth Debt managing partner Denis Mosolov said ANNA Money fits the firm’s investment thesis of backing technology-led platforms with strong fundamentals. He described the company as “category-defining,” citing its product-market fit and ability to scale efficiently through automation.
“With Making Tax Digital accelerating a structural shift in how UK small businesses manage their finances, ANNA is exceptionally well-positioned to lead the transition to AI-powered accounting,” Mosolov said. He added that Flashpoint is backing ANNA as it deepens automation and works toward becoming a leading accounting, tax and administration solution for small businesses.
The funding highlights how regulatory change is reshaping the UK fintech landscape, creating opportunities for platforms that combine compliance, automation and day-to-day financial management. As Making Tax Digital expands, tools that reduce friction for small businesses are likely to play a growing role in the country’s digital financial infrastructure.